Eike Batista |
Do people still do this in this 21st century?
Eike Batista, who was once the richest man in Brazil and the whole of South America had serious financial woes in recent times.
When the going was good |
From 2013, he began his financial downward spiral, by July 2013, his wealth had plummeted to $200 million due to his debts and company's falling stock prices. Bloomberg reported in January 2014 that Batista "has a negative net worth." Forbes and Folha de S.Paulo quoted Batista in September 2014 stating that his negative net worth was –$1 billion.
In a bid to rebuild his billion-dollar empire, he has resorted to what some may see as superstition.According
to reporters, the flamboyant businessman tossed over 700 thousand
Brazilian reaise (£184,000) in gold coins onto the waves off the coast
of Rio de Janeiro's Ipanema beach last month after a Brazilian African
religious leader advised he needed to appease a water-bound deity
Yamanja, known as the queen of the seas, for his past 'ungrateful' actions.
Batista however is undeterred in his quest to regain his former glory,
he admits he is highly superstitious and has employed the services of
psychics in the past to guide his business, what's more, he believes he
will be able to roll back the tide of misfortune.
Chartering a yacht, he took to sea to perform a ceremony that involved placing the gold coins in a small vessel with flowers, perfume, champagne and a statue of Yemanja. The little boat was then pushed out to sea in the presence of Pinheiro who led prayers, meditation and chanting.
Chartering a yacht, he took to sea to perform a ceremony that involved placing the gold coins in a small vessel with flowers, perfume, champagne and a statue of Yemanja. The little boat was then pushed out to sea in the presence of Pinheiro who led prayers, meditation and chanting.
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